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Tour operators welcomed to abbey

Tour operators welcomed to abbey

The Best Western Plus Swan Hotel in Wells and Visit Somerset the Official Destination management Organisation for the County of Somerset have joined forces for the third year running to promote Somerset to a host of major UK inbound tour operators. Guests will enjoy a complimentary stay at the hotel and guided tours of some of Somerset’s best attractions.

This year’s event takes place from Friday 14 October to Sunday 16 October. GWR Trains have kindly provided first class train travel from London Paddington.

An action packed weekend gets underway with a drinks reception and gala dinner at the Swan Hotel on Friday. During the course of Saturday and Sunday, tour operators will see Wells Cathedral, The Bishop’s Palace, Glastonbury Abbey, Cheddar Gorge, Dunster Castle and Bath.

The Swan Hotel’s General Manager and brainchild behind the event, Mark Tobin said, “This year we have attracted tour operators who arrange residential trips from America, China, Japan, Europe and Russia. I am confident our forthcoming event will promote Wells and our fantastic county to yet another global audience.”

John Turner CEO from Visit Somerset the official destination management organisation for Somerset has said: We are delighted to be working again with The Best Western Plus Swan Hotel on this project. We know that this type of initiative pays back to the county significant opportunity to which Somerset is now ready for. In our estimation inviting International tour operators into the county, which alone generates £70 Million in international tourism for the region, is by far the best way of supporting the crucial growth Somerset needs in this market. We are ahead of our rivals with such numbers increasing annually to join these ventures, due to an increasingly popular and innovative model of engagement. We are looking forward to welcoming this years intake”

David Gardner, Partnerships Manager at Great Western Railway, said of their involvement, “The Destination Wells project is hugely exciting as it demonstrates what can be achieved when the travel and tourism industry works together to deliver the product that clients want to buy."

Lindsay Mann, Head of Marketing and Communications at Wells Cathedral said, "Tourism brings important investment to the economy of Somerset and specifically to Wells; only recently the city was voted one of England's best-kept secrets in a poll by National Express coaches and it’s through initiatives like Destination Wells that we can showcase our beautiful city to others."

Merryn Kidd, Marketing and Communications Manager at the Bishop's Palace commented, "We are always impressed by the large amount of work that takes place behind the scenes in order to facilitate these visits and are greatly appreciative of the efforts that are made to raise the profile of this magnificent tourist city".

Janet Bell, Director of Glastonbury Abbey, said, "Wells, Glastonbury and Street are so close together with top attractions and visitor facilities that it makes for a great day out, weekend break or leisurely week's holiday."

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Added: 14th October 2016